Redefining Scale in Ghana’s Entrepreneurial Landscape

In Ghana, the term “scale” frequently conjures up thoughts of multinational firms or tech startups pursuing worldwide markets with one-size-fits-all solutions. However, as Crawford points out, this strategy is rarely effective in communities with distinct issues and diversified demands. Ghana’s entrepreneurial ecosystem is a bustling mix of market merchants, tech innovators, and small-scale manufacturers, all of whom face local challenges such as unpredictable power (dumsor), restricted access to cash, and fragmented markets. A blanket solution devised in a remote boardroom cannot address the intricacies of these situations. True scale, on the other hand, is achieved by empowering entrepreneurs to create solutions tailored to their specific contexts, solutions that ripple outward to transform communities.

At the University of Professional Studies, I deal with students who want to convert their ideas into businesses. Our MBA Impact Entrepreneurship and Innovation program encourages them to think locally first.