One Size Fits None: Time for an Entrepreneurial Revolution Shows How Ordinary People Can Change Broken Systems
New book reveals how anyone can transform unresponsive systems — and launch real change
What if the frustration you feel with your doctor, airline, or bank isn’t a glitch — but the way the system is designed to work? In One Size Fits None: Time for an Entrepreneurial Revolution, social entrepreneurship experts Alejandro Juárez Crawford and Miriam Plavin-Masterman reveal that today’s unresponsive systems are “out of touch by design” — and they show us how to fix them.
Through research conducted in more than 20 countries, the authors expose how automation and large-scale efficiency have created institutions that serve profit margins instead of people — fueling inaction on global crises like climate change, housing, and inequality. But this book doesn’t stop at diagnosis. It offers a blueprint for change.
One Size Fits None shows how anyone — from managers and students to community leaders and employees — can use a structured, collaborative process to design solutions that work. Using digital tools, guided experimentation, and real-world feedback, the book equips readers to move from passive users to active creators in their organizations and communities.
“Unresponsive systems aren’t just inconvenient — they’re a barrier to progress,” says Crawford. “This book is about giving people the tools and confidence to remake them.”
Supported by the Democratizing Innovation Institute (DI), the book links directly to practical resources that readers can use to launch their own “entrepreneurial revolutions.” DI will make its complete toolset publicly available for experimentation and innovation in December 2025.
From an upcycling startup turning fruit waste into leather in Bangladesh to Colorado farmers building new economic models, the book brings together inspiring examples of grassroots innovation — proof that real change begins with real people.
Expert Praise:
“This brilliant book will make you feel seen — and inspire you to take back the initiative. One Size Fits None reminds us that the better way is human ingenuity.”
— Barclay Palmer, Executive Editor, Climate and Capital Media
“One Size Fits None holds the blueprint for an innovation revolution. The key to a better future comes from broadening who gets to innovate.”
— Michael Horvath, Economist and Cofounder, Strava
About the Book
One Size Fits None: Time for an Entrepreneurial Revolution
By Alejandro Juárez Crawford and Miriam Plavin-Masterman
Published by Emerald Publishing (UK)
Available in digital, paperback, and hardcover editions.
Media Contact
Terry Roethlein
Communications Director, The Democratizing Innovation Institute
terry@democratizinginnovation.org | 347.449.2881
democratizinginnovation.org
